In UPC, we believe that innovation has born from being and think different. We value and encourage those profiles that come out from standards and escape from bubbles where everyone thinks the same.

Innovation nourishes from creative and critical thinking. It enhances from the meeting of different minds: young and adult, men and women, from different origins, from distinct social, economic, racial, cultural conditions and also from sexual, vocational, politics and religious orientations, thus embracing the differences. Diversity enriches the arguing of ideas through multiple perspectives and visions, the essential fertilizer to flourish creativity and innovation.

In UPC, we develop open-minded leaders who incorporate in their thinking and action the diversity of their environment to innovate, to move forward, to transform.